From top: Movado’s stainless steel watch with leather band, $795, at Movado, 888.4.MOVADO; Philip Stein’s stainless steel and diamond watch with silk and calfskin band, $1,520, at Neiman Marcus,; Hublot’s 18k red gold and amethyst watch with rubber band, $29,900, 800.536.0636, <a></a>.

Once reserved for Swatch-wearing teens circa 1985, splashy pink and purple watches can now be spotted on posh and sporty adult wrists too. Movado sweetens its double-wrap offering with a sliced band in bubblegum pink. Ideal for the fun-loving gal on the go, the scored leather strap adds a youthful twist to the house’s spare signature dial. Hublot and Philip Stein prefer to juxtapose extravagance with practicality. The former sets a milky face encircled by rectangular amethysts against a sturdy rubber band topped with chunky gold bits. The latter couples satin and diamonds in a slim and trim evening timepiece that features dual time zones. Now that’s two-timing of the best kind.