Just how influential is Kylie Jenner? Her latest tweet offers a new perspective. After the social media-savvy reality TV star called out Snapchat's latest redesign, the company's value plummeted by $1.5 billion as Reuters notes. While it's impossible to know for sure whether one tweet could directly cause that magnitude of loss, the correlation is undeniable. SnapChat, afterall, has previously confirmed that Jenner is the most popular user on their platform.
Over the course of the past 24 hours, the value of Snapchat — which unfurled its divisive update nearly two weeks ago — has dropped by six percent, reports The Verge. It wasn't until Jenner's tweet, however, at 4:50 pm ET yesterday that Snapchat's stock began to spiral. In fact, before Jenner tweeted, "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad," Snaphat's stock was actually on the upswing in the wake of its nosedive on February 20, sparked by the negative feedback to its fragmented redesign which now separates celebrities' stories from the rest of users' feeds, and confusingly merged users' feeds with their messages.
Jenner followed up her critique with a compliment, writing, "still love you tho snap ... my first love" to her 24.5 million Twitter followers. But the reach of her initial tweet was considerably greater. The first drew over 251,000 likes and nearly 45,000 retweets, while her followup garnered nearly 52,000 likes and 3,500 retweets.
This isn't the first time the beauty mogul has called out Snaphat's redesign. Back when it was first released on April 9, she tweeted, "Mm just saw the new Snapchat.. I don’t know how i feel about it! What do you guys think?"
If anyone has the power to convince Snapchat to resort back to its original design it's Kylie Jenner. The celebrity is not only one of the social media app's earliest celebrity fans, she was also the most followed celebrity on it, at least as of last July, according to Ad Week.
As for Jenner's social media habits these days, she's become much more selective about what she's sharing ever since becoming pregnant with her first child, Stormi. Instead of taking to Snapchat, Jenner shared the announcement of both on Instagram, apologizing to fans for her recent absence, writing, "I’m sorry for keeping you in the dark through all the assumptions. I understand you’re used to me bringing you along on all my journeys. My pregnancy was one I chose not to do in front of the world." She hasn't turned her back on Snapchat completely, though, as she chose to share the first picture of her and Stormi's dad Travis Scott on the social media app.