Conventional beauty wisdom holds that warm weather calls for barely there makeup. This season, however, you’d be wise to defy convention. A host of designers—including Haider Ackermann, Dries Van Noten, and Angela Missoni—showed bright, bold lips on their spring runways. Violet, fuchsia, neon orange…these mouths didn’t whisper, they roared. Our favorite shade is MAC’s Ablaze, which practically redefines coral lipstick; there’s not even a whiff of Palm Beach society matron in this electric shade. Instead, it suggests the other side of Florida: a South American heiress lounging by the pool in Miami—or Judy Garland (who loved a loud pucker) crooning at the Fountainebleau, circa 1959. For maximum impact, lay it on thick, and leave the rest of the face nearly naked. It’s almost summer, after all.

Hair by Ken O’Rourke for Streeters London; makeup by Lucia Pica for Chanel at Art Partner. Model: Wylie Hays at Next Management. Digital Technician: Olivia Estebanez; Photography Assistants: Ben Etridge, Chloe Orefice.